Today I'd like to share with you one quick tweak that could increase your autoresponder open rate significantly. The tweak involves changing the delivery address from the generic "@aweber.com" to your own domain. This small change in your autoresponder setup not only increases your email open rate, it also enhances your brand recognition.
Why is this important? Well, you know that using autoresponders saves you time. You don't have to manually send an email to every person who enquires about your services. And autoresponders are a powerful marketing tool.You can collect customer email addresses for your database. In addition, you can set up multiple or sequential messages to go out to your prospects or clients. In other words, the recipient will receive a continuous flow of email replies spaced out over time at intervals you specify. In addition to all these benefits of using an autoresponder, each of your mailings gives you an opportunity to reinforce your brand (one aspect of which is your company name and domain address).
Let's get to the technique. As you may have noticed, one of the drawbacks of using an autoresponder service such as Aweber is that the default email address that people use to sign up to your mailing list looks like this: mylistname[at]aweber.com. This can be confusing to recipients because they don't recognize the sender's name.
In this age of email spam, phishing and outright fraud, many people will just delete any email where they don't recognize the sender. Ideally, what you want is for the people on your mailing list to receive an email from mylistname[at]mywebsite.com. Not only would they be more likely to open the email, it would also be better for consistency in branding.
Here's a little trick that you can use to accomplish that: Set up an email address at mylistname[at]mywebsite.com and set it to forward to mylistname[at]aweber.com. It does increase the chance of a glitch along the way to do with bounced emails etc. but I've found that it works with very few exceptions.
If you're fuzzy on what I mean by "autoresponder", here's the Cole's notes: Basically, an autoresponder is an automatic email reply. Once you set it up, the reply gets sent when someone sends an email to a specific address or fills out a form on your website. There are dozens of autoresponder services on the Internet. Most cost in the neighbourhood of $20 a month. For more details, here's an article that explains what autoresponders are and how to use them effectively to build your business.
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